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Steven Jurgensmeyer

CREATIVE DIRECTION + BRANDING + DESIGN
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CARLY SIMON "Never Been Gone"

February 1, 2017

In the summer of 2009, I was approached by a friend and former colleague who also happened to be a musician and producer. He asked if I might be interested in working with a new client of his to execute her vision for the cover of her new album. I could, of course, bring whatever I wanted to the table for discussion, but she had something very specific in mind and my job would be to realize that. Of course I was interested and that’s how I came to work with Carly Simon on her album, Never Been Gone, a quiet, low-key reinterpretation of some of her greatest songs.

Carly Simon is one of Martha Vineyard’s most famous residents. The fact that I also had a summer residence there certainly gave me a foot in the door — credibility, perhaps, but an easy and delightful commute for sure.

Our first meeting, and all of the subsequent work sessions, were done at Ms. Simon’s house. She laid out her idea to me; she wanted the cover to literally interpret the album’s message of re-examination, and showed me a photograph taken by her husband. It was a close-up of Ms. Simon looking through a magnifying glass. And though I would provide alternative layouts, that photograph would, in fact, become the cover. 

Original handwritten name (with asterisk) for cover (Click to enlarge)

Handrawn Album title' CYAN channel
(Click to enlarge)

Final composed cover (Click to enlarge)

Throughout our work sessions, which would often be held on the porch overlooking apple orchards and horses, Ms. Simon was volunteering and riffing on ideas at a machine-gun rate. Her sketchpad came out as she hand drew the type as she wanted it to appear on the cover. As pastels and pencils of different colors filled in the type and made drop shadows and flourishes, I knew this was going to be a bit of a challenge from a production standpoint.

I’ve learned not to bore artists with details; most don’t care how you get there, as long as you get there. Ask any producer, who’s tasked with getting a specific guitar or drum sound. But I watched as Ms. Simon created very ornate and detailed sketches; my mind was simply working out how to separate the layers and colors and then recombine them in the digital world (bitmapping and transparency issues, for those that care). She put an asterisk next to her favorite, and I was happy to eventually present it to her, seamlessly integrated into the final cover design.

In the end, the cover was exactly as Carly Simon had envisioned it in her head, and it was very gratifying to be able to provide that. I respected that she knew exactly what it was she wanted for her artwork and it was a unique opportunity to work with a legend, and especially to do so in “her world” on Martha's VIneyard. She graciously offered a tour of her fantastic house, including the bedroom "James and I built,” her exquisite kitchen, and a lavatory with a backstage photo of Simon and Mick Jagger. It was beautiful, quirky and so quintessentially “the Vineyard.” 

We accomplished most everything in a couple of days —
the rest could and would be done back home in Boston.
The ferry ride home after those sessions was a bit surreal.
I've spent a lot of time on the island, but nothing like this. And now that I was headed off-island and back to the
"real" world, it hit me that, in some sense, I had in fact
"been gone."

In album covers, art direction, graphic design, music, photography, typography Tags Carly Simon, Never Been Gone, Martha's VIneyard, creative direction, art direction, album cover design, Backstory, music design
← ALISON KRAUSS + UNION STATION "Lonely Runs Both Ways"

I thought it might be interesting to provide a backstory and some content to the design, the design process and how I/we arrived at the final solution. Enjoy!


  • January 2024
    • Jan 1, 2024 Rewind to the beginning… Jan 1, 2024
  • July 2022
    • Jul 28, 2022 Words. Then pictures… Jul 28, 2022
  • January 2022
    • Jan 17, 2022 PETER BALDRACHI “The Sweeping Hand of Love” Jan 17, 2022
  • August 2021
    • Aug 15, 2021 ORANJ SYMPHONETTE "Plays Mancini" Aug 15, 2021
  • January 2021
    • Jan 21, 2021 SACRED COWBOYS "It's A Beautiful Day" Jan 21, 2021
  • October 2019
    • Oct 13, 2019 ROBERT PLANT | ALISON KRAUSS ”Raising Sand“ Oct 13, 2019
  • October 2018
    • Oct 25, 2018 BRANFORD MARSALIS QUARTET ”Four MF's Playin' Tunes“ Oct 25, 2018
  • February 2018
    • Feb 3, 2018 STEVE OLSON “Conversations” and “The Ruthless Shapes of Paradise” Feb 3, 2018
  • March 2017
    • Mar 29, 2017 BRANFORD MARSALIS/JOEY CALDERAZZO "Songs of Mirth and Melancholy" Mar 29, 2017
    • Mar 2, 2017 ALISON KRAUSS + UNION STATION "Lonely Runs Both Ways" Mar 2, 2017
  • February 2017
    • Feb 1, 2017 CARLY SIMON "Never Been Gone" Feb 1, 2017